Email types & metrics
Marketing email
Email sent to promote something — a product update, offer, or newsletter — typically requiring recipient consent and a working unsubscribe mechanism.
What the rules require
Laws differ by country, but the basics are similar: GDPR in the EU and CASL in Canada require consent before you send, CAN-SPAM in the US requires an easy way to opt out, and all of them require you to identify yourself honestly.
Gmail and Yahoo add their own rules for bulk senders: authenticate with SPF, DKIM and DMARC, support one-click unsubscribe, and keep your spam rate low.
Getting marketing email right
- Send to people who opted in, and only for what they signed up for.
- Segment your list instead of sending everything to everyone.
- Honor unsubscribes immediately.
- Measure clicks and conversions, not just opens.
Marketing email in MailCraft
Campaigns and automations send to the same contacts as your transactional email, targeted with lists and segments, and every send respects the shared suppression list.
Let MailCraft handle the details
Authentication, bounces, complaints and suppression are built in. Start free with 3,000 emails a month, no credit card required.
Start freeRelated terms
Full glossaryEmail types & metrics
Transactional email
Email triggered by a specific user action and containing information they need as a result — a receipt, password reset, or login alert.
Email types & metrics
Segment
A dynamically evaluated group of contacts matching a set of property or event filters, used to target campaigns and automations precisely.
Email types & metrics
List-Unsubscribe header
An email header that lets recipients unsubscribe in one click directly from their inbox, without opening the message — required by major providers for bulk senders.