Automations & Drips

Event-triggered email sequences that run themselves

Build multi-step drip sequences with a visual workflow builder — triggered by signups, product events, or changes to a contact property — with branching logic built in.

Start building for free Read the API docs

How it works

1
Choose a trigger
Start a workflow from a signup, a custom event, or a contact property change.
2
Add steps and delays
Chain emails together with wait steps measured in minutes, hours or days.
3
Branch on conditions
Split the path based on a contact's properties, tags, or whether they opened the last email.
4
Turn it on
Activate the workflow and let it run — pause, edit or duplicate it any time.

enroll-contact.sh

# Start a contact on an API-triggered automation
curl -X POST https://api.mailcraft.host/v1/automations/12/enrollments \
  -H "Authorization: Bearer sk_live_••••••••" \
  -H "Content-Type: application/json" \
  -d '{ "email": "[email protected]" }'

# → { "data": { "status": "waiting", "resume_at": "2026-09-25T14:31:00Z" } }

Triggered by signups, lists or properties Waits from minutes to a year Enroll contacts from the API Pause and resume without losing progress

Set it and forget it

Sequences that start themselves

Pick a trigger, chain the steps, and every matching contact moves through on its own schedule.

Flexible triggers

Start when a contact is created, joins a list or has a property change — or enroll contacts yourself over the API.

Real drip cadences

Mix emails with waits measured in minutes, hours or days, plus list and property updates between them.

Agent-ready

Build, activate and monitor automations over the MCP server — ask your AI agent to set up the onboarding flow.

What's included

Everything in Automations

Live on your account the moment you sign up — nothing to request or provision.

Visual, node-based workflow builder

Triggers on signup, custom events, or property changes

Conditional branching on properties and engagement

Delay and time-window steps for real drip cadences

Per-step open, click and completion analytics

Pause, resume or duplicate a live workflow without losing progress

Pairs well with the rest of MailCraft

Automations is one piece of the stack — reach for these when you need more.

Ready to try Automations?

Create a free account and send your first email — through the API, SMTP, or an MCP-connected AI agent — in minutes. No credit card required.

Start building for free