Email types & metrics
Drip campaign
A series of emails sent automatically on a schedule or in response to what a contact does, such as an onboarding sequence that starts when someone signs up.
Common drip campaigns
- Onboarding: help new users reach their first success.
- Trial conversion: nudge trial users before their trial ends.
- Re-engagement: win back contacts who’ve gone quiet.
- Post-purchase: tips, reviews and related products after an order.
What makes a drip work
Start from one outcome you want the contact to reach, and make every email move them toward it. Time emails around behavior rather than fixed dates where you can, and stop the sequence once the contact reaches the goal.
Drip campaigns in MailCraft
MailCraft automations start when a contact is created, joins a list, has a property change, or is enrolled through the API or dashboard. Steps can send an email, wait, add or remove the contact from a list, update a property, or call a webhook.
Let MailCraft handle the details
Authentication, bounces, complaints and suppression are built in. Start free with 3,000 emails a month, no credit card required.
Start freeRelated terms
Full glossaryEmail types & metrics
Marketing email
Email sent to promote something — a product update, offer, or newsletter — typically requiring recipient consent and a working unsubscribe mechanism.
Email types & metrics
Segment
A dynamically evaluated group of contacts matching a set of property or event filters, used to target campaigns and automations precisely.
Deliverability
Engagement rate
How often recipients open, click, or otherwise interact with your email — a primary signal mailbox providers use to decide future inbox placement.